Conagra Brands to expand Healthy Choice, Reddi-wip lines

Conagra Brands has outlined products it plans to add to its Healthy Choice and Reddi-wip ranges in the US.

The company is launching Power Bowls under its Healthy Choice meals brand and rolling out coconut milk and almond milk version of its Redd-wip topping.

A spokesperson said the Power Bowls line would hit the market this summer and said Conagra would provide more details on the new product at that stage.

The new Reddi-wip products will be launched in 2018.

Conagra, which has been one of the US packaged food companies to have seen sales come under pressure amid growing consumer demand for more simple foods, has also made changes to the recipes of its Chef Boyardee pasta products.

“Chef Boyardee now includes labels featuring No Artificial Colors, No Artificial Flavors, and No Artificial Preservatives on the core four SKUs,” the spokesperson said. “We are in the process of updating more SKUs in the Chef line to make the same claim, giving mom another reason to purchase Chef for her kids.”