A group of investors led by Canada-based private-equity firm Champlain Financial Corp. has snapped up local bakery business Maison Isabelle.

The deal for Maison Isabelle, which sells cakes across Canada, also sees the new owners set up a “platform” centred on the bakery industry in Quebec.

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Champlain said the new entity, called Humanity Bakeries, will focus on “the Quebec specialised bakery and pastry industry”.

Last June, Champlain led a consortium in the acquisition of Boulangerie Dumas, a Canada-based bakery business specialising in puff pastries, croissant and vol-au-vents.

The move for Maison Isabelle, announced for an undisclosed sum, will see the company “combine its strengths” with Dumas, Champlain said.

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Dominique Bohec, the president and shareholder of Maison Isabelle, will lead the new platform. He said: “In 2015, when I acquired Maison Isabelle, my vision was to bring our industry together by creating a platform under the name Bakery Humanity to build a dominant player in the industry. When Champlain approached me, I really saw the opportunity to join forces to achieve this goal. Each business owned by Bakery Humanity will be operated independently and must have a sustainable development plan based on the environment, respect and social contribution.”

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Earlier this month, Champlain announced its involvement in another deal for a packaged-food business in Canada. The private-equity house said it had teamed up with local asset manager Fondaction to buy a majority stake in Wong Wing, a frozen brand under which a range of Chinese-style foods are sold.

Again, Champlain said the deal would see a new investment “platform” be set up under a new name, MLW Foods.