View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
July 23, 2021

Curbs on unhealthy food promos in England pushed back

The Westminster government has delayed the implementation of new rules by six months after talks with industry.

By Dean Best

The end of having foods high in fat, salt and sugar on multi-buy promotions in England has been postponed by six months.

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

In December, the Westminster government, which oversees health regulations in England, said rules to prohibit promotions such as ‘buy one, get one free’ or ‘3 for 2’ on unhealthy foods would be introduced in April 2022.

This week, it was announced the implementation of the new rules, which cover businesses with at least 50 employees, would start in October next year. The government said it was responding to industry feedback and it wanted to give businesses “enough time to prepare for these restrictions”.

Under the new rules, “less healthy promotions” will also no longer be featured in “key locations”, such as checkouts, store entrances, aisle ends and their online equivalents, the government said. Free refills of sugary soft drinks will also be prohibited in the eating-out sector.

There is a two-stage process to define what products are captured by the new restrictions. First, the products will only be subject to the new rules if they are in a set of categories listed in the regulations. If a product falls into one of these categories, then the second stage is to apply the country’s 2004 to 2005 “nutrient profiling model”. If a food product scores four or above or a drink product scores one or above, it will be considered as HFSS and not able to be promoted.

Related Companies

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food