UK chocolatier Thorntons has begun selling its products in Central Europe, beginning with the Czech Republic.

Thorntons plans to sell both its collection boxes and block bars in the country. “The former are a flagship product for the premium market, while the latter are very reasonably priced,” Mark Hughes, the company’s representative in the Czech Republic, told just-food.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The next market which Thorntons plans to enter in Central Europe is Poland. “Here, however, we will offer our chocolates and sweets mainly in supermarkets, not small shops as is the case in the Czech Republic,” Hughes said.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now