UK chocolatier Thorntons has begun selling its products in Central Europe, beginning with the Czech Republic.
Thorntons plans to sell both its collection boxes and block bars in the country. “The former are a flagship product for the premium market, while the latter are very reasonably priced,” Mark Hughes, the company’s representative in the Czech Republic, told just-food.
The next market which Thorntons plans to enter in Central Europe is Poland. “Here, however, we will offer our chocolates and sweets mainly in supermarkets, not small shops as is the case in the Czech Republic,” Hughes said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData