View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 4, 2020

Danish meat firm Hanegal buys plant-based ready-meals business Fairdig

Hanegal, a food business in Denmark, has acquired a company that makes plant-based and organic ready-meals.

By Dean Best

Hanegal, a food business in Denmark, has acquired local plant-based ready-meals manufacturer Fairdig.

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Both companies produce meat-free organic meals, although Hanegal is also present in meat products, offering sausages, bacon, salami, cold cuts and pies, which are free-from gluten, lactose and milk. Financial details were not disclosed.

Fairdig, based in the town of Ega in the Central Jutland region of Denmark, produces frozen ready-meals based on dishes from India, Mexico, Italy and Morocco supplied to the retail channel, including the SuperBrugsen and Spar chains.

For the past year, Fairdig’s products have been manufactured at Hanegal’s facility in the town of Haderslev, southern Denmark.

Hanegal said the acquisition is part of its strategy to have 85% of its products aligned with the plant-based category by 2030.

Fairdig’s founder and owner Lise-Lotte Callesøe York will remain with the business under the stewardship of Hanegal, and will develop products for both companies as they begin talks to export to other countries.

York, who has also previously worked for Arla Foods and Vega Salmon in Denmark, said in a statement: “It is a great pleasure that we have succeeded in concluding this agreement with Hanegal. It provides brand new opportunities to drive the project forward, and I look forward to being a part of the journey that Hanegal is on – both in Denmark and in the export markets.”

Cees Kuypers, the commercial director and co-owner of Hanegal, added: “The acquisition is strategically important to us as we thereby strengthen our position in plant-based ready meals. The acquisition gives us a good starting point for further expansion – and especially in the frozen category and in export markets where Lise-Lotte has extensive experience “

Related Companies

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food