View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
December 14, 2020

Danone creates strategy committee to oversee restructure

Danone is creating a strategy transformation committee to support the French dairy giant's ambitions under a new corporate structure.

By Dean Best

Danone is creating a strategy transformation committee to support the French dairy giant’s new initiative to promote a local first culture focused on individual markets and teams.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The Alpro owner said this morning (14 December) the Strategy and Transformation Committee of the Board will sit beside three existing board committees that oversee audit functions, governance and engagement, and will be chaired by Benoît Potier. Potier will retire from the board after 18 years at the next annual general meeting on 29 April.

Meanwhile, Cécile Cabanis, the former CFO who stepped down in October, has been appointed vice chair of the board in a non-executive capacity.

Last month, Danone’s chairman and CEO Emmanuel Faber revealed a new locally-focused corporate structure under six separate zones each with its own leadership team to promote, among other things, product development that fits with local trends and demands. The company also plans to eliminate 20% of its SKUs as part of a cost-cutting exercise as the dairy major seeks to drum-down on resources in order to reboot profit margins.

The new strategy committee will be “in charge of monitoring progress on portfolio review and execution of the growth and efficiency plan”, Danone said in a statement.

Faber said: “I believe strengthened governance will play a key role in the successful roll-out of our Local First plan, and I’m delighted that proposals to achieve this have been unanimously approved by the board. 

“I’m particularly pleased that Cécile Cabanis has accepted my proposition that she now serve on the board as vice-chair, an enhanced position where her deep knowledge of our company, acquired over the past 16 years and her past experience on the board, will be invaluable resources during this period of transformation.” 

In addition, Danone has made a proposal to appoint Gilles Schnepp as chairman of the board – to replace Gregg Engles who has resigned – at the AGM, after which he will also become the lead independent director.

Ariane Gorin and Susan Roberts will also be presented for election to the board at the AGM. Gorin is currently serving as president of Expedia business services, while Roberts is a Professor of Nutrition at Tufts University in the US.

The board will propose the individual re-election of Guido Barilla, Cabanis, Michel Landel and Serpil Timuray. 

See just-food's overview of Danone's new structure here: Danone plays catch up with food peers as French giant adapts to pandemic challenge

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food