French dairy giant Danone has invested in organic baby food start-up Yooji.
The deal initiated by the company’s investment unit Danone Manifesto Ventures (DMV) was completed in collaboration with Bledina, the Danone-owned brand focused on the French infant nutrition market.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe dairy firm said today (28 September) that it teamed up with Yooji’s shareholders as part of its capital raising – Caravelle, a family-owned diversified industrial group, and Capagro, a French venture capital fund in agriculture and food innovation.
DMV did not disclose any details of the deal beyond saying it had become a shareholder. Financial details were not disclosed.
Yooji’s products are sourced from organic farms and cooked with 100% natural ingredients, without salt or additives, and are sold in more than 600 stores throughout France. The company, which was founded in 2012 and is focused on providing frozen portion-sized organic meals, will continue to operate independently and development will remain in the hands of the existing management team.
DMV is a corporate venture capital unit financed by its parent company and launched in 2016. Its directive is to focus on supporting the development of innovative companies with high-growth potential that share its vision of “alimentation”.
The Yooji investment is the fund’s fourth in a year – Michel & Augustin in France, and Farmers Fridge and Accel Foods in the US.