Danone has launched a range of zero-fat, zero added sugar Greek-style yoghurts in the UK.
The Light & Free range is said to target 25- to 35-year-old women. The range is free of added sugar and contains 30% fewer calories than “most full-fat yoghurts” Danone said.
Light & Free has been created “to offer a new thick and creamy offering” within the low-fat yoghurt category, it added.
Aloys de Parscau, senior brand manager for Danone in the UK, said: “We are excited to bring this category-driving innovation to market. It took us two years to create the perfect recipe and packaging and we are extremely proud of it. We believe consumers will love Light & Free as much as we do.”
The range features five flavours including strawberry, raspberry and peach.
The Light & Free yoghurts will launch in supermarkets nationally from 18 April. Light & Free has an RSP of GBP2.49 (US$3.53) for a pack of four.