Danone is taking Vitalinea, a yoghurt brand the company sells in Spain, into the country’s yoghurt drink segment.
The French group said the 100ml drink had only 34 calories, which it claimed was 50% less than other drinkable yoghurts.
Danone has developed two flavours of the Vitaline yoghurt drink – a strawberry and raspberry line, plus a mango and peach variant.
The drinks are sold in packs of four, with retail price of EUR1.99 (US$2.22).
The move is one of a series of new products in Danone’s yoghurt range in Spain.
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The company said the three new Activia Fibras yoghurts were “inspired by natural food trends”. It is marketing a yoghurts with spelt, poppy seeds and almonds; quinoa and pumpkin seeds; and apricot and mixed cereals.
