Danone and Murray Goulburn have launched YoPRO high-protein yogurt in Australia, a product with no added sugar, no artificial flavours and less than 0.5% fat, as the company targets on-the-go consumers.
Made in Kiewa Valley, Victoria, YoPRO contains 15 grams of protein and has a “low glycemic index”, the companies’ Danone Murray Goulburn venture said. The production method uses a traditional straining process to make a naturally thick and creamy yogurt with over three times the protein of regular brands. It uses the natural sweetness of fruit and stevia instead of sugar.
“YoPRO is targeting millennials with an active lifestyle, who do not really engage with the yogurt category today, often too sweet and not filling enough,” said Francois Rillet, general manager of Danone Murray Goulburn Australia. “YoPRO has a great potential in Australia, with really unique macro nutrients.”
The yogurt uses all natural ingredients and comes in 160 gram cups and flavours of plain, vanilla, strawberry, passion fruit, mango and blueberry. It is available at Woolworths, Coles and IGA.
Danone Murray Goulburn is a joint venture between Danone and Murray Goulburn to produce yogurt in Australia. The venture’s dairy foods are produced at Kiewa in north-east Victoria and include Danone Ultimate, Activia and the new YoPRO.