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April 8, 2021updated 11 May 2021 6:52pm

Danone shareholders call on board to outline strategy

By Andy Coyne

A group of shareholders is asking Danone board members to outline their strategic vision for the French dairy giant at its forthcoming AGM.

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The request, made by a group holding 0.7% of Danone’s shares, was contained in an addendum to the notice of a shareholders’ meeting published by the Alpro and Activia brands owner yesterday (7 April).

Made up of asset managers Phitrust, Ircantec, CAVP, OFI Asset Management and Mirova, the group wants each board member to outline their future strategy for the business at the AGM on 29 April.

Last month, Emmanuel Faber was removed as chairman and CEO of Danone following speculation of disagreements with some board members over strategy. Danone investors Bluebell Capital Partners and Artisan Partners had also called for him to go and to initiate restructuring to tackle what they considered a poor financial performance.

Shareholders said in their request: “Each director whose mandate is in progress, or who is presented to the vote of the shareholders at this meeting, is requested to present to the shareholders its strategic vision for the group and in particular its opinion on the Local First plan.”

The group also asked for opinions on corporate governance and “the necessary sustainability of separating managerial powers”. It added: “The recent governance crisis experienced by Danone has highlighted both formal dysfunctions and substantive disagreements existing within the board of directors of the company.”

They also requested board members outline their position on Danone maintaining its status as a purpose-driven company, its approach to environmental issues, and the means with which it will be implemented so that “the group can achieve the objectives of the 2015 Paris Agreement”.

In what it described as a “preliminary” response, the Danone board said the principle of collegiality prevents the directors from taking individual positions in public and they are “naturally supportive of all the decisions taken by the board”, adding the company will continue to engage in dialogue with shareholders.

The board reiterated support for the Local First plan announced late last year, which involved a reorganisation of the business around local hubs, saying the strategy “aims to accelerate growth and adapt the organisation of the company to the needs of consumers”.

Read just-food’s analysis – Where now for Danone after Faber’s departure?

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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