View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 5, 2015

Dean Foods consolidates milk brands under single label

Dean Foods has consolidated all of its milk brands under one label in a bid to boost sales.

Dean Foods has consolidated all of its milk brands under one label in a bid to boost sales.

DairyPure will be a single national brand and is being marketed as "pure" with Dean Foods is pushing its five-point purity promise which includes being free of artificial growth hormones and that its milk is tested for antibiotics.

"We're passionate about the purity of our milk, which is why we ensure DairyPure milk meets our Five-Point Purity Promise," said Ralph Scozzafava, chief commercial officer for Dean Foods. "With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies."

DairyPure is available in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. DairyPure branded half and half – equal parts whole milk and light cream – and creams will also soon be available in stores.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food