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August 21, 2019

Del Monte Pacific to close US plants under “asset-light strategy”

Fruit products manufacturer Del Monte Pacific plans to close two production plants run by its US subsidiary. 

By Dean Best

Fruit products manufacturer Del Monte Pacific plans to close two production plants run by its US subsidiary as the Singapore- and Philippines-listed firm pursues an “asset-light strategy”.

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The facilities in question come under Del Monte Foods and are located in Sleepy Eye, Minnesota and Mendota, Illinois, the company said in a statement, adding that the sites will close at the end of the current packing season.

Media reports in Minnesota suggest more than 360 jobs will be lost at the Sleepy Eye plant but this has not been confirmed by Del Monte.

In addition, Del Monte Pacific plans to sell an operating facility in Cambria, Wisconsin. And it also intends to sell off manufacturing assets at its Crystal City plant in Texas. Del Monte Foods currently has ten plants in the US and two in Mexico.  

Production at the sites will be switched to other locations in the US. “These facility closures offer Del Monte the ability to fully utilise the capacity of its existing production facilities and increase its focus on branded growth and innovation,” it said. 

Joselito Campos jr., the managing director and CEO of Del Monte Pacific, added: “This decision has been difficult and has come after careful consideration. This restructuring is a necessary step for us to remain competitive in a rapidly changing marketplace. Our asset-light strategy will lead to more efficient and lower cost operations. We are committed to doing all we can to provide the affected employees with resources and support.”

Del Monte as a group sells packaged fruits, vegetable and tomato sauces, condiments, pasta, broth and juices under various brands and also markets fresh pineapples under the S&W line. Its Del Monte Foods US subsidiary also owns Fruit Naturals, Orchard Select, SunFresh and Fruit Refreshers.

Meanwhile, its Philippines unit has the trademark rights to Del Monte, Today’s, Fiesta, 202, Fit ‘n Right, Heart Smart, Bone Smart and Quick ‘n Easy in that country.  

The group has exclusive rights to use the Del Monte trademarks for packaged products in the US, South America, the Philippines, the Indian subcontinent and Myanmar, while for S&W it owns it globally except in Australia and New Zealand. The group also owns the Contadina and College Inn brands. 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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