Arla Foods said today (26 April) that it has succeeded in getting its goods returned to the shelves of between 7,000 and 8,000 stores in the Middle East.

Middle Eastern sales of the dairy cooperative plummeted when about 20 Muslim countries boycotted Danish goods due to cartoons depicting the prophet Mohammed that were printed in a Danish newspaper.

Three months later, following various strategies designed to win back Middle Eastern customers, Arla is now able to report that the number of stores stocking Arla’s goods are increasing by about 350 each day.

Before the boycott, Arla sold goods to about 50,000 shops throughout the Middle East, an Arla spokesperson told just-food. The dairy company hopes to win back as much as half its former custom in 2006.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.