Food ingredients giant Danisco is now directly addressing private investors with its new Danish-language website.

CEO Alf Duch-Pedersen says this initiative has been taken to achieve a more liquid share: “A fairly good trading volume is of key importance for achieving the right pricing. And we aim to boost private investors´ trading in Danisco shares in times like the present where institutional investors tend to decrease their portfolio of Danish shares.”

Danisco is the first among companies listed on the KFX index to launch a website directly targeting private investors. The new website is integrated with Danisco´s overall web-based activities, for which Danisco has been awarded several prizes recently.