View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
July 12, 2016

Desert Farms set to launch camel milk infant formula in US

The US is to host the first production and sales of infant formula produced from camel milk from next year, just-food can reveal.

The US is to host the first production and sales of infant formula produced from camel milk from next year, just-food can reveal.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Camel milk producer Desert Farms, which was founded in California in 2014, said the production and sale of the formula in the US will be part of an investment programme costing upwards of US$2m.

Director of operations Haytam Abdelmouttalib told just-food today that, following the launch in the US, the formula is then set to be made available in Europe, followed by the Middle East and Asia.

Abdelmouttalib said: “As with any food product, camel milk has to be compliant with all the regulatory agencies and the infant formula/baby food is one of the most regulated. Our milk has actually been recommended by paediatricians in Los Angeles due to its to composition being very close to mothers’ milk.”

Abdelmouttalib said the company will be working in partnership with an as yet unnamed co-packing company in the US “as it is very cost prohibitive to build your own infant formula facility”. “There are only four major infant formula manufacturers in the US, so it will be one of them.”

“Camel milk is closest milk to mothers’ milk, it’s a non-allergen and suitable for those with lactose intolerance,” Abdelmouttalib said. “It mimics the same properties as colostrum so it has high levels of lactoferrin and immunoglobins. Camel milk is currently recommended in the US by paediatricians and physicians to children with autism or food allergies.”

Abdelmouttalib told early nutrition industry leaders at an international conference in London last month Desert Farms works with eight camel farms across the US and the milk is sold in the country through several retailers.

As there are around 18,000 cows to every camel in the US, the impact of camel milk on the “traditional” dairy industry is not going to be transformational. In addition, one camel produces only about seven litres of milk per day compared to a single cow’s average daily quota of 40 litres.

However, Abdelmouttalib said the company is investing in developing its product for its unique qualities – which the company said are becoming increasingly attractive to the health conscious and those with specific dietary requirements. 

Camel milk is familiar to consumers in the Middle East, but is unknown to most living outside of that part of the world. Camel milk naturally contains 50% less fat and saturated fat than US cows’ milk. Camel milk is also rich in protein, calcium and vitamin B1, with an 8oz glass providing 70% of the daily value of the latter.

Desert Farms also has a handful of camel farms across Europe and, in addition to infant formula, Abdelmouttalib said the company is on course to introduce a range of other products derived from camel milk including cheese, chocolate, butter and ice cream.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food