German food group Dr Oetker has announced it is acquiring US cake decorating and baking brand Wilton.

The deal, for an undisclosed sum, has been agreed with the seller, an affiliate of TowerBrook Capital Partners.

Based in Naperville, Illinois, Wilton was founded in 1929 as the Wilton School of Cake Decorating. With more than 600 employees today, Wilton’s main markets are the US and Canada and its products focus primarily on baking decorations, baking and decoration tools, and various baking tins.

Bielefeld-based Ristorante pizza maker Dr Oetker already has baking products, mixes and decorations in its portfolio.

Dr. Albert Christmann, chairman of the board of management of Dr. Oetker, said: “The acquisition of Wilton means the expansion of our position in the large and interesting US market for baking and decorating.

“For American consumers, the Wilton brand has been synonymous with home baking and the creative decorating of cakes, pies and baked goods for almost 90 years. Both with its product portfolio and, above all, with its strong brand, Wilton, therefore, goes well with Dr. Oetker.” 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Wilton CEO Sue Buchta added: “I could not imagine a better owner for Wilton Brands. The opportunity to draw on both companies’ strengths, combined knowledge  and commitment to the category will position us to innovate and grow more quickly, benefiting our customers, our retail partners and our employees.”

The acquisition is expected to be completed by the end of 2018.