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March 12, 2015

Dr Schar adds to gluten-free meal range in UK

Dr Schar has expanded its gluten-free offering in the UK with the launch of chicken kievs.

Dr Schar has expanded its gluten-free offering in the UK with the launch of chicken kievs.

Available under the Italy-based company's DS-gluten free brand, the two-portion packs can be found in the frozen aisle of 250 Morrisons stores nationwide.

The kievs are made from chicken breast meat filled witha garlic and parsley butter sauce, coated with gluten-free breadcrumbs. They join the DS-gluten free range which also includes a pizza range and desserts.

"The frozen gluten-free category is now worth over GBP17m (US$25.3m) and growing at 41% year on year so it’s clear consumers are increasingly looking to the frozen aisle when planning their free-from meals," Bradley Grimshaw, commercial director of Dr Schär UK, said.

The kievs are available from next month at an RRP of GBP3.49.

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