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January 30, 2020

Dutch poultry firm Plukon enters foodservice in Spain with VMR acquisition

Plukon Food Group has acquired a poultry company in Spain, giving the Dutch firm access to the foodservice market in that country. 

By Dean Best

Dutch poultry firm Plukon Food Group has acquired Grupo de Gestión Empresarial Avícola (VMR), giving the company access to the foodservice market in Spain.  

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While Plukon is primarily engaged in poultry processing, it entered the vegetables market earlier this month after teaming up with with Staay Food Group in the Netherlands to take a controlling stake in Fresh Care Convenience.

Like Plukon, VMR supplies retailers but is also present in foodservice channels, manufacturing poultry products under the brand name Gallus Gallus, mainly in the Madrid area. VMR is also a joint venture partner of Portugal-based poultry breeder Grupo Valouro.

Plukon’s entry into Spain adds to its existing markets in the Netherlands, Belgium, France, Germany and Poland.

Chief executive Peter Poortinga said: “The acquisition of VMR fits Plukon’s European ambition to become a leading player in the production and marketing of poultry in Europe. With the addition of Spain as a sixth home country, Plukon has created a production and sales area in Europe with over 260 million consumers.”

Plukon generated a turnover last year of EUR1.8bn (US$1.9bn) and is targeting EUR2bn in 2020, it said in a statement.

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How are consumer tech and delivery trends impacting the Foodservice sector?

Consumers are now accessing foodservice propositions via mobile and online technology at significant levels. This shift comes as a result of permanent lifestyles changes, accelerated by the COVID-19 pandemic. Such changes hold important implications for foodservice operators and brands. GlobalData’s free report on Consumer Tech and Delivery Trends in Foodservice decodes this new landscape and provides actionable insights for operations, delivery, and marketing – offering customer engagement solutions in the foodservice value chain. Download this free report for:
  • Data and insights into current consumer behavior
  • Market outlook for online delivery in foodservice
  • Case studies of brands who are already successfully leveraging these new tech and delivery trends
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Enter your details here to receive your free Report.

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