Swiss dairy group Emmi has launched a chilled porridge line under its yogurt brand Onken in the UK.

The company is rolling out Porridge2Go in a bid to what it said is demand for healthier breakfasts.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Laura Grove, head of marketing for Emmi’s UK business, said: “We’re always listening to consumer feedback, so we’ve created a product that taps into the trend for a healthy breakfast option for the food-to go shopper mission. We’ve developed a convenient breakfast product that is low in sugar with slow release energy, without compromising on taste. Onken Porridge2Go is a first to the market, and the chilled food-to-go fixture, with the ingredients already mixed and ready to enjoy – hot or cold.”

The new product, available in a 150g single-serve format “with a simple combination of oats and semi-skimmed milk” is available in “classic” and apple flavours. Emmi said the porridge is “slightly sweetened and offers a healthier alternative to existing instant ambient porridge variants”.

Onken Porridge2Go is available in Tesco stores at an RRP of GBP1.25 (US$1.57).

See Also:

In an interview with just-food this summer, Emmi group CEO Urs Riedener revealed the company’s plans to launch a porridge product in the UK and in Switzerland as part of its strategy of trying to grow sales of higher-margin lines.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.