The European Commission has released plans to further increase information included on food product labelling, specifically identifying where a key ingredient was sourced.
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The proposal comes in a new policy paper on food product labelling, marketing and quality schemes.
Brussels wants an end to trade barriers where national quality schemes recognised in one member state are not recognised in another, especially regarding organic products. Here, “the Commission wants an end to impediments to trade in the [EU] market from divergent national standards”, noted a communiqué.
Agriculture Commissioner Mariann Fischer Boel said food producers “need to communicate better with consumers about the qualities of their products”, and that the EU needed to “bring more coherence and simplicity to our various labelling and certification schemes.”
Reforms will include creating a unified geographical indication register for food products wines and spirits that will be easier to interrogate than the existing system.
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By GlobalData
