The European Commission has approved measures to provide information on, and to promote, agricultural products in third countries.

Member States have submitted 25 promotion and information programmes to the Commission to be examined. For the first time new Member States also participated. The 15 programmes that have been accepted are targeted at the USA, Canada, Japan, Russia, Ukraine, China, and Switzerland. The products covered are wine, dairy products, meat, flowers and juices. The estimated expenditure for the EU is €13m (US$15.7m) (50% of the budget of the programmes).

“Improving the competitiveness of EU quality products on markets outside the EU is a major challenge. By investing in promotion and information campaigns for our agricultural products outside the EU, the European Union is showing its determination to take up this challenge,” said Agriculture and RURAL DEVELOPMENT Commissioner Mariann Fischer Boel.