The European Commission is to provide EUR25.5m (US$30.08m) – half the total cost of 25 programmes – to promote agricultural products in 14 EU countries.

These are meant essentially as information/publicity projects, highlighting quality, food safety, regional specialities, organic produce and animal welfare as well as underwriting participation in fairs and agricultural shows. 

The UK will be granted about EUR1.6m to promote meat in Scotland and Northern Ireland through Quality Meat Scotland and the Livestock Meat Commission of Northern Ireland respectively. The biggest single beneficiary, receiving some EUR5.5m,  is France where almost half the cash will be for the French association for geographical indications.