Kraft Foods today (31 January) announced that, in support of its Sustainable Growth Plan, it plans to reorganise and simplify its European operations.

The company will combine its Western Europe and Eastern Europe regions into a single European Union management structure. Kraft has identified three core categories – cheese & dairy, chocolate and coffee – which will be managed and developed centrally across the EU.

It is expected that a number of positions will be lost across the EU as the company increases its category focus and streamlines its operations in order to reduce costs. Following consultation with the Works Council, specific plans regarding the impact on the number of jobs in each country will be finalised and announced, the company said.

“These changes are designed to create significant value for our European consumers and customers, and drive our future growth for Kraft in Europe, by making us more flexible, externally focused and faster to market,” said Joachim Krawczyk, president of the newly formed EU region.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.