The European Commission is poised to intervene in fruit and vegetable markets in the EU following Moscow’s food embargo and may withdraw supplies of vegetables to avoid a collapse in prices.

A spokesperson for agriculture and rural development at the Commission said the measures would be proposed within days and could also include free distribution of vegetables to charitable groups.

“Perishable vegetables are the sectors where the impact is the most urgent – we are in season for these products, and suddenly a market has been lost,” the spokesperson said.

Officials are concerned about pressure on prices for cucumbers, tomatoes, peppers and mushrooms, for which there are no obvious alternative markets.

“Merely announcing the measure should relieve some of the price pressure which is being felt by producers,” the spokesperson added.

Earlier this week, the Commission announced “support measures” to assist peach and nectarine growers, already facing pressure on prices before the Russia embargo. The move potentially helps farmers in Spain, Italy, France and Greece. Brussels has sought to increase the volumes of fruit eligible for withdrawal operations and free distribution.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Moscow’s ban, announced last week, also prohibits the import of meat, fish, seafood and dairy products from the EU, US, Australia, Canada and Norway.