UK baker Warburtons is to start selling bread in Spain next month and, in another sign of its ambitions on the Continent, is in talks with retailers in France.

The UK baker said today (20 April) it is expanding into Spain, where it will begin selling wrapped bread products from May, targeting British ex-pats through stores in Malaga, Alicante and the Balearic Islands.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It is also in talks to stock wrapped loaves in supermarkets across Paris “in the coming months”. The move, Warburtons said, is part of its vision to “become the world’s largest family food company”.

Warburtons made its first move into international markets last year with trials in Tesco stores in the Czech Republic, Slovakia, Hungary and Poland.

A spokesperson for Warburtons said today: “At Warburtons, we are known for continually innovating in our product range and now we are pleased to translate this approach into accessing new markets and introducing more customers to the great quality and taste of our baked range.

See Also:

“This development forms part of an innovative export project in Central Europe where Warburtons is currently working in partnership with Tesco to distribute to four countries in Central Europe (Czech Republic, Slovakia, Hungary and Poland).”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Warburtons said it is “pleased” with the initial progress the project has made over the last ten months.

“The products have been well received and the quality is the best in the market. The wrapped bread (toastie etc) has proven most popular. Feedback from our partner, Tesco, has also been positive. This is a long-term project for our family business.”