KFC, the fast-food giant best known for its fried chicken, is reportedly set to meet suppliers of alternative proteins as it eyes rising demand for non-meat products.

In an interview with Business Insider, a senior KFC executive said his view on whether the foodservice operator would even be interested in discussing options for alternatives to chicken had changed in recent months.

“If you would have asked me six months ago, I would have said no, to be completely honest with you,” Kevin Hochman, the president of KFC’s business in the US, told Business Insider. “Because, we’re about fried chicken.”

The publication said Hochman had indicated KFC would test a plant-based substitute in the US if consumer demand for alternatives to meat remained for the long term.

“In the last two weeks I’ve made several appointments with some of the big guys, just to figure out — what does alternative protein look like in chicken?” Hochman said. “We’re going to learn more about that … It still feels a little early, but we’re going to learn about it.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.