Finnish food firm Fazer Group is partnering with local meat business Snellman Lihanjalostus through its bakery unit to develop street food products.
Fazer Bakery Finland said family-owned Snellman has “specifically developed meat products to match Fazer Street Food bread products”. The partnership is part of a wider “consumer-centric” strategy to individualise products according to customer needs.
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Markus Hellström, the managing director of Fazer Bakery Finland, said: “Our Fazer Street Food product family had a successful launch in Finland last year. Our collaboration with Snellman is a great way to introduce an entirely new operational model.
“The Fazer Street Food concept is flexible enough to accommodate many other product categories in addition to bread and meat products. Thus, there are also other companies we’re planning to team up with.”
Street food products from both companies can be combined, Fazer said, for instance, “Snellman’s hot dog sausages are exactly the right length for Fazer Bakery’s brioche buns, and their spiciness complements the slight sweetness of the buns”.
Hellström added: “Burgers, hot dogs and wraps have found their place in Finnish kitchens. The expanded product family makes it even easier to cook them successfully. We want to inspire people to make street food at home.”
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By GlobalDataFazer said both companies had adopted black and white packaging with a “uniform urban look for their street food products to make them easy to identify”.
Late in March, Fazer said it was in a “severe” situation related to the coronavirus outbreak, and as a result had started negotiations with workers over temporary lay-offs. It said 597 employees could be furloughed at its ‘shop-in-shop’ bakery business.
