Finsbury Food Group has launched Thorntons Little Temptations, a line of cake bites, in the UK.
The bagged products are mini bites of cornflake clusters, chocolate and fudge. They comes in two variants: milk chocolate and dark chocolate.
Go deeper with GlobalData
Citing IRI data, Finsbury said the UK cake bites segment has seen strong growth in the last year, with sales totaling more than GBP35m (US$58.2m) annually. Thorntons has a 40 per cent share of the market and has seen a sales increase of 25 per cent year on year to week ending 18 July.
Natalie Nairn, brand manager for Finsbury Food Group, said: “As market leader in the cake bites segment, we know what works well. We are excited to be launching the first cake bite into the market that is packaged in a fantastic re-sealable bag. Increasing numbers of consumers want treats that can be shared in and out of home and we believe the format of Little Temptations fits this perfectly."
Little Temptations will launch into UK retailers this month at an RRP of GBP1.99 (US$3.05).
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
