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September 28, 2018

Fleury Michon launches offensive on salt

Fleury Michon, the French food manufacturer, has set out plans to lower the amount of salt contained in its cooked-meats products.

Fleury Michon, the French food manufacturer, has set out plans to lower the amount of salt contained in its cooked-meats products.

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The company said all 181 of its lines would come under a range it launched in 2002 containing 25% less salt.

Fleury Michon said the changes would be made in three stages. It said some 35% of the range would be converted in October, a level that would rise to 80% in April.

It said the final 20% of its cooked-meats portfolio, including products based on beef, veal and bacon, would be switched in 2020.

“Our commitment to salt reduction is more than 15 years old. In 2002, we were the first manufacturer to have developed a low-salt ham offer with the launch of our first “-25% salt” range,” Fleury Michon said among a series of tweets today (27 September).

The move coincided with the publication of a report from the French parliament that made a series of recommendations on the ingredients used in processed food on sale in the country, including the introduction of maximum levels of sugar, fat and salt.

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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