View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
September 27, 2017

Flowers Foods launches Kake Chips under Tastykake brand 

US bakery giant Flowers Foods had added a new product to its Tastykake range with the launch of Kake Chips.

By Andy Coyne

US bakery giant Flowers Foods had added a new product to its Tastykake range with the launch of Kake Chips.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The snacks are said to combine the crunch of a crisp with the sweetness of cake.

They will be available in Birthday Kake and Salted Caramel flavours.

Brent Bradshaw, Flowers Foods’ vice president of cake marketing, said: “With the launch of Kake Chips, we’re thrilled to introduce our fans nationwide to a completely new and delicious Kake experience.

“Kake Chips highlight Tastykake’s wide variety of flavours and textures, and the convenient, re-sealable packaging makes them the ideal treat for on-the-go or at-home snacking.”

Made with zero grams of trans fat per serving, Kake Chips have no artificial flavouring or preservatives. They are sold in multipack bags, retailing at US$2.99.

Earlier this month, Flowers revealed it is to focus resources on four key brands in an attempt to “reinvigorate its core business” against a backdrop of falling sales and profits.

Revealing more detail of its Project Centennial programme, launched last year to try to increase efficiency and drive growth, Flowers president and CEO Allen Shiver said it Flowers was streamlining its brand line-up and would focus its efforts on its four largest brands: Nature’s Own, Wonder, Dave’s Killer Bread and Tastykake.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food