View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
June 1, 2017

Flowers Foods signs Weston to distribute Dave’s Killer Bread in Canada

Flowers Foods, the US bakery group, has signed a deal with Canadian peer Weston Foods to handle the launch of its Dave Killer's Bread brand in Canada.

By Dean Best

Flowers Foods, the US bakery group, has signed a deal with Canadian peer Weston Foods to handle the launch of its Dave Killer’s Bread brand in Canada.

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

Weston said today (1 June) it had secured “exclusive licensing rights” from Flowers to make and market the brand in Canada. It said it would begin distributing the product in the country from today.

“Weston Bakeries is excited to break bread with a brand as unique as Dave’s Killer Bread and bring bold organic grain bread products to Canadians,” Andrea Hunt, the vice president of marketing at the Canadian group’s Weston Bakeries arm, said. “Consumers are looking for exceptional tasting bread that they can feel good about eating, and Dave’s Killer Bread kills it in this respect.”

The company added “grocers nationwide” would list the Dave’s Killer Bread range.

Flowers acquired Dave’s Killer Bread for US$275m in 2015.

What the Dave’s Killer Bread deal means for Flowers Foods – just-food analysis from August 2015.

Related Companies

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food