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October 14, 2021

Fonterra sets sights on Asia, US to drive foodservice growth target

Fonterra plans to grow its foodservice business in China, south-east Asia and the US.

Fonterra has laid out a target to increase revenues in foodservice, where the New Zealand dairy giant plans to expand its presence in China, south-east Asia and the US.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Under a 2030 initiative set out in September, the world’s largest dairy cooperative aims to raise the proportion of milk solids channelled into the out-of-home sector by 50% and reach a NZD5bn (US$3.4bn) revenue contribution from the sector.

Fonterra said this morning (14 October) its Anchor Food Professionals foodservice business – launched in 2013 followed by branded products in 2014 – has achieved a “milestone” of NZD3bn in revenues

CEO Miles Hurrell said: “Foodservice is a high-value channel for our farmers’ milk and a key part of our long-term strategy. This is why we’re aiming to increase our milk solids into foodservice by approximately 50% by 2030 and grow our presence across further markets including Greater China, south-east Asia and the USA.”

Hurrell added the co-op will invest around NZD1bn under the 2030 project to boost innovation in the out-of-home channel as it seeks to move more milk into higher-value products, supported by a 50% increase in the R&D budget through Fonterra’s Research and Development Centre in Palmerston North on New Zealand’s North Island.

Paul Harvey, Fonterra’s foodservice director, said the business has over the past 12 months introduced 100 new innovations in China for the “beverage and dining channel” and a further 170 have been “demonstrated” to bakery customers.

“We believe innovation and new products are key to future growth and will help us build relationships with up to 40,000 new customers over the next five years, and up to 70,000 new customers in the next ten years,” Harvey said.

Alongside a plan to develop the foodservice business into larger cities in China, Fonterra also has a particular eye on Indonesia and Malaysia.

“We are making the most of this growing demand in the region and in particular we are doubling down on Indonesia and Malaysia where the evolution of bakeries will see us expanding our reach into more cities,” Harvey added. “We are also developing new products that work well in recipes chefs can use in the growing number of on-line bakery stores.”

Under the 2030 plan set out in September, Hurrell said Fonterra’s new strategy would focus on value-added opportunities in New Zealand milk and potentially the divesture of assets in Australia and Chile.

The CEO outlined the co-op had reviewed its ownership in milk operations in Chile and its Soprole dairy brand, and was also considering an IPO for Fonterra’s Australian milk business but with a plan to retain some interest.

 

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Free Report
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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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