French beef farmers trade body, the FNB, is calling for a 20% increase in producer prices and has launched a campaign of action to heighten awareness of the problems facing the sector and rally consumers to its cause.
From today, FNB members are targeting beef imports from outside the EU, denouncing the conditions they are produced in and particularly those related to the well-being of animals, food safety and the environment.
The campaign, which could last several weeks, will also see farmers descend on supermarket outlets to request that they be shown retailers’ bills from suppliers. They will also place stickers on products they consider to be on offer at ‘knock-down’ prices – in similar fashion to milk farmers’ action earlier this summer.
The FNB is also lobbying the government to introduce measures by the end of the year to reduce the business costs of beef farmers, many of whom are struggling to make ends meet, it claims.