Casino Guichard-Perrachon has taken operational control of its Leader Price subsidiary, the French supermarket group said today (10 April).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Casino, which is aiming to turn around Leader Price’s lacklustre sales performance, also named Jean-Michel Duhamel as managing director of the unit’s two operational divisions. 


Duhamel took over as chairman of Leader Price Holding last week. Replacing two members of the Baud family, who founded Leader Price, Duhamel was named MD of Distribution Leader Price and Retail Leader Price Investissements at shareholder meetings.


Last month, Casino revealed ambitions to take operational control of Leader Price due to flagging sales. Under the new management, Casino, which owns a 75% stake in Leader Price, said the unit would now focus on increasing sales.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now