French consumer rights association UFC-Que Choisir has called for a law forbidding food products rich in sugar and fat to be advertised during children’s TV.
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The consumer group has also called for VAT on these products to be raised from 5.5% to the maximum rate of 19.6% in order to encourage consumers to turn to healthier foods.
The group said too little progress has been made in promoting good nutrition during children’s viewing times. The association pointed to a study revealing that 87% of ads broadcast during these periods in 2007 have focused on selling very sweet and greasy foods compared to 89% the previous year.
