Danone has just launched a new organic yoghurt brand in France in partnership with its US subsidiary and segment specialist, Stonyfield Farm.


Les 2 vaches des fermiers du bio brand, of which the direct translation is: “The organic farmers’ two cows,” is aimed at adults and babies and is on sale in a number of outlets of supermarket chains such as Monoprix, Cora, Carrefour, Auchan et Leclerc.


Les 2 vaches des fermiers du bio is Danone’s first organic yoghurt, as a former product, Bio, now known as Activia, does not meet the norms of organic farming.


Production of the new organic yoghurt will take place at the Danone plant in Mollay-Litry, in Normandy.