Farmers in France are the latest to voice their protest against the EU’s ruling that only producers of sheep’s cheese from a specific area of Greece may call their product feta.

A regional federation of sheep farmers in France has taken out large advertisements in the national press arguing that, if the rules were applied consistently, only Bulgarians would be permitted to produce yoghurt, and only the French Camberbert.

A tongue-in-cheek article in The Financial Times suggests that: “Clearly these outraged farmers are not in any way related to those European farmers who tried everything a few years back to scupper a EU/ South Africa free trade agreement, claiming South Africans were beyond the pale because they used phrases such as vin de pays to describe the local wines.”