French hypermarket sales have gone into decline, the latest data from research agency IRI has suggested.

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April hypermarket and supermarket sales were just over 4% down year-on-year, IRI found.


 


The drop in sales, equivalent to two fewer products in the average trolley, cannot be explained by inflation, which fell during April. Nor can it be blamed on hard discounters, whose market share has remained stable.

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A favourite explanation is the steep rise in fuel prices, which have a knock-on effect for out-of-town sites, deterring shoppers from making the trip.

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