French potato variety developer Germicopa is set to enter the far eastern market, after Japanese giant Kirin Brewery Company purchased 71% of the group’s outstanding shares of several billion yen.
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The brewer announced the buyout on Friday, and revealed that the deal gives it sales rights to all Germicopa-developed potato varieties.
Kirin has ambitious plans for the company, and hopes that by introducing new potato varieties to the Japanese market, potato sales will grow from ¥180m (US$1.4m) to ¥3bn in around seven years. By cultivating and marketing potato seeds and products through local subsidiary Japan Potato Co, Kirin targets output of 1,000 tons by 2003.
