French retailer E. Leclerc today (12 February) claimed its share of the domestic market grew faster than its rivals in 2012.
Leclerc said it had 18.6% of the French grocery market last year, up a full percentage point on 2011. The retailer said the growth was “the strongest in the sector”. It added: “Since 2009, that is 2.1 points of market share that the chain has secured from its rivals.”
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The increase in market share came as Leclerc reported higher sales in France and abroad.
It cited its pricing strategy, its investment in building a multichannel business and its businesses in different sectors.
In France, Leclerc’s sales, excluding fuel, were up 7% at EUR32.2bn (US$43.31bn). Including petrol sales, sales increased 7.5% to EUR43.7bn.
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Outside France, Leclerc reported a 7.1% rise in sales excluding fuel to EUR2.5bn. With fuel, sales were up 6.9% at EUR3bn.
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By GlobalDataFor the group as a whole, revenue increased 7% excluding fuel to EUR34.9m. Including fuel, sales were up 7.5% at EUR43.7m.
