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March 7, 2008

FRANCE: Leclerc to pull candy from checkouts

Leclerc is set to become the first French supermarket to remove chocolates and sweets from checkout displays.

Leclerc is set to become the first French supermarket to remove chocolates and sweets from checkout displays.

The company described the move as a “pioneering initiative” and it comes a month after the French government announced a raft of measures to combat child obesity.

Some 13 products will be removed on 1 June, including lines from Kinder and Haribo.

The lines represent 4.2 % of Leclerc’s turnover – around EUR4.7m (US$7.2m) – and they will be “repatriated” to the main confectionery aisle, the company said.

Leclerc is mulling re-stocking the checkout displays with more health-conscious fare.

“We are responding to the [Health] minister’s call and, while we’re not kidding ourselves that through this simple initiative obesity will be reduced, we are going to influence behaviour,” said Leclerc’s chief executive Michel-Edouard Leclerc.
 
He added that the chain will also be investing in in-store advertising to highlight the dangers of snacking.

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