FRANCE: Own brand expansion in Carrefour worries local manufacturers

From the start of next year, French hypermarket chain Carrefour will be introducing an extended range of own-brand products to include many household items traditionally associated with specialist producers such as irons and cameras. Local manufacturers that do not have the Carrefour advantage of higher purchasing power to offer lower prices are expected to be concerned by this plan, which could undermine customer loyalty to their own brands.

November 21, 2000

From the start of next year, French hypermarket chain Carrefour will be introducing an extended range of own-brand products to include many household items traditionally associated with specialist producers such as irons and cameras.

Local manufacturers that do not have the Carrefour advantage of higher purchasing power to offer lower prices are expected to be concerned by this plan, which could undermine customer loyalty to their own brands.