French ready-made dishes specialist, Raynal et Roquelaure, is planning to re-brand its range of tinned raviolis, tabbouleh and couscous.
Go deeper with GlobalData
The move is a result of the company losing the rights to use Nestlé’s Maggi and Buitoni brands for these products, which are to be re-branded under the “Zapetti” name.
The company had gained the rights to use the Butioni and Maggi brands for a limited period when it acquired Nestlé’s Butioni plant at Camaret-sur-Aigues, in southern France in June 2003.
The budget for the launch of the Zapetti brand is likely to total €15m (US$18.1m) with the change taking place from 2005.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
