FRANCE: Unilever to sell several French brands

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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Unilever Bestfoods France is negotiating the sale of several of its French brands to capital investment fund CDC Ixis Service.

CDC Ixis Service is jointly owned by France’s deposit and consignment office (CDC) and electricity utility, EDF.

The brands in question – Banania (chocolate powder), Benco (chocolate granules), Yabon (cream desserts) and Poti (purees) – are unknown outside France and this is seen as the major factor behind the sale.

Production centres on two plants, which employ 166 staff, and the brands generate a combined turnover of €40m (US$43.3m). Unilever inherited the brands following the acquisition of US group, Bestfoods, in 2000.

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

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