Pudology, a UK-based manufacturer of free-from desserts, has gone into liquidation after seven years of trading.

Founded in 2013 by Lucy Wager, a former product developer for Sainsbury’s and Marks and Spencer, Pudology is located in the town of Nantwich in Cheshire and makes gluten-free and dairy-free desserts. The company’s products are also free of eggs and nuts.

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Wager launched the business after developing an intolerance to dairy, eggs and gluten, and filled the gap by using potato proteins in her desserts instead.  

In a video posting on social media site LinkedIn, Wager said: “We’ve had a really challenging year and unfortunately I took the decision earlier this month [September] to put Pudology into liquidation and we’ve now ceased trading.

“It’s obviously a really difficult time for me and everybody that’s close to the business. I want to take this opportunity to thank everyone in my network who supported me over the last seven years. It’s been the most incredible experience and such an incredible journey.”

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