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December 18, 2017

Future of Unilever’s Colman’s mustard plant to be decided in new year

Unilever has told staff at its under-threat Colman's mustard facility in the UK it will be announcing the outcome of the review into the site's future in the new year.

By Leonie Barrie

Unilever has told staff at its under-threat Colman’s mustard facility in the UK it will be announcing the outcome of the review into the site’s future in the new year.

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Colman’s – which has been a major employer in the city of Norwich for more than 200 years – co-owns the site with soft drinks brand Robinson’s, which is owned by Britvic, the UK-based soft drinks group.

Britvic had previously suggested it is to cease production there, which had prompted Unilever to announce a review about the future of its Colman’s business on the site.

Now Britvic has confirmed its facility is to close, with production switched to other locations across the UK by the end of 2019. Union leaders are keen to get “clarity” about the future of the Colman’s part of the site.

Unite national officer Rhys McCarthy said: “It is very sad news that Britvic is closing its operations in Norwich which potentially has an impact on Unilever workers who the share the same site. 

“We have a number of engineering workers on the Unilever site and we will be redoubling our efforts in the next week to get more clarity as to the future of the Unilever part of the site.

“The iconic Colman’s Mustard has been produced at the same factory since the 1860s and Unite would strongly like that manufacturing tradition to continue.”

In a statement, Unilever said: “We are aware of Britvic’s confirmation that it will be withdrawing from our shared Norwich site. 

“We have been reviewing our own operations in Norwich in light of Britvic’s closure proposal and have confirmed with our employees that we will announce the outcome of our review in the new year.”

It said back in October – when the closure of the Britvic facility was first mooted – one option is the facility’s “potential closure”.  

Since then it has been consulting with 113 employees at the Colman’s site although, initially, it was expected a final decision would be made before the end of November.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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