General Mills is to launch a "hearty" Greek yoghurt product under its Yoplait brand in the US.

Yoplait Plenti contains "good stuff like fruit, whole grain oats, flax and pumpkin seeds", General Mills told just-food. It also pointed to the yoghurt's "one-to-one sugar to protein ratio", with 12g of both ingredients in the new line.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

"We wanted to provide a different eating experience than your typical yoghurt. A chewy texture is the result of blending creamy Greek yoghurt with seeds and grains. This is a hearty, substantial snack with wholesome ingredients," Plenti marketing manager Joanna Hargus told just-food.

Yoplait Plenti is being rolled out this month and will be available nationally this summer, General Mills said.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now