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June 30, 2021updated 21 Jan 2022 2:13pm

General Mills aims to avoid blood sugar spikes with Good Measure snacks range

The US food major has applied for patents on its new snacking products which are designed to avoid blood sugar spikes.

US food company General Mills has launched a snacks range that is said to have little impact on blood sugar levels.

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Good Measure is targeted at people with pre-diabetes or diabetes who have to be careful to avoid blood sugar spikes. General Mills describes such people as an “underserved group of consumers”.

Jonathan Scearcy, co-founder of the brand, said: “Nearly one in six adults in the US have already been diagnosed with pre-diabetes or diabetes and the US Centers for Disease Control and Prevention estimates one in two adults actually have prediabetes or diabetes but most don’t know it yet.

“We have the potential to positively impact the lives of millions of people out there who are struggling to find good food options.”

Brand co-founder Ryan Backer added: “The problem is oftentimes there are lower-carb, lower-sugar solutions on the marketplace that look like they may be a great solution, but they aren’t. But we also didn’t want there to be a taste trade off. We wanted people to still have a positive relationship with food. And still we wanted food to bring them joy.”

Good Measure has been launched with two products – nut butter bars and almond crisps. They are described as “snacks that are held together by ingredients that won’t spike blood sugar”.

General Mills has not said what those ingredients are but said it has filed for patents on both product lines.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
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